rita avellar
I studied Communications at college but haven't finished. I changed to Fashion Design where I could express myself in different ways. It was when I fell in love with Fashion Journalism and then Fashion Marketing.
After years of working in very different places like fashion brands and even big companies like Nabisco and Sony Music, I accumulated good experience in fashion, communication, and marketing areas and I decided to open my content agency in Rio de Janeiro, Brazil, my hometown. MULTI Out of Line was such a great time where we could create content and marketing strategies for the fashion industry, as well as the movie, beauty, and other creative industries.
Living in the US (Indianapolis) since 2014 I ended up closing Multi after one year in America, started studying at IIN - Institute of Integrative Nutrition, and got a health coach certification. It was a journey of 5 years in the health coaching business when I decided to rebrand my business and turn it into a healthy lifestyle website, now called Healthy Busy Bee. Along with this website, I have a project called Coachiva where I help other coaches to promote their businesses with marketing, content, website creation, and support through our Facebook group.
It was with the rebranding of my healthy lifestyle website, that I (re) started old projects related to writing, some of them a short film, three TV series, and a book for kids. All in the process at this moment. ;)
Even missing the beach life and the South American lifestyle, I have Indy in my heart and am a big advocate of Indy's culture and food scenes. Also, I volunteer in different projects linked to food insecurity (The Patachou Foundation) and the film industry (Heartland Film and Indy Film Fest).
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I believe in the mix of cultures and that art can save the world. In everything I do, I add a touch of my background in Brazil and my mixed experiences working in big companies as well as in the fashion and movies industries.