XSITE's Video Catalogue: A Digital Marketing Success Story

In 2011, XSITE, a young and vibrant fashion brand from Rio de Janeiro, found itself in need of a fresh image. They had a new summer collection coming out and wanted to make a big splash. That's when Avellar, LLC (formerly MULTI) stepped in with an innovative solution: a video catalog.

Instead of creating a traditional printed catalog, we decided to make a video that would showcase XSITE's fashion line in a fun and playful way. We gathered all the elements of their collection's story and created a video that tells the story of three friends who decide to explore the mystery behind the iron gates of a fashion factory.

Making of: First scene

Rita Avellar checking video

Making of

Rita Avellar

Video crew

XSite factory

It was a hot day in Rio!

Making of

Making of

Make-up time

Making of

Having fun

Inside the factory, they discover a world full of colors, shapes, and references from XSITE's summer collection. With a Super 8 camera in hand, they couldn't resist playing around and having a blast with everything they found. And the best part? The factory we used in the video was actually XSITE's headquarters! By mixing its own story with a new one, XSITE was able to connect with its audience in a whole new way.

The result was a huge success. The video catalog generated a buzz on social media and helped XSITE spread its new brand image. Watch the video here, a timeless example of the power of digital marketing.

As the founder and CEO of Avellar, LLC (formerly MULTI), I have worked on many exciting projects over the years, but XSITE's video catalog stands out as one of the most memorable. I poured my heart and soul into this project, and it still brings me to tears every time I watch it. I couldn't have done it without the help of an amazing team who shared my passion and commitment to creating something truly special. A big thank you to Vitor Alli, Vivi Cunha, Diana Monteiro, Fabiana Corrêa, Valentina Seabra, Taissa Burrata, and Pedro Bahia Fernandes for their hard work and dedication. It's a true testament to what can be achieved when a team comes together with a shared vision.

So, what can we learn from this successful digital marketing campaign? First of all, it's important to think outside the box. Instead of just creating another printed catalog, we took a risk and tried something new. Second, it's crucial to tell a story that resonates with your audience. By mixing XSITE's story with a new one, we created a video that was both engaging and memorable. And finally, don't be afraid to have fun! Fashion should be playful and enjoyable, and our video captured that spirit perfectly.

If you're looking for fresh ideas to connect with your audience, don't hesitate to contact us at Avellar, LLC. We're always ready to help you make a splash in the digital world.

30-minute meeting

Book Now

Revamping Stacey CanCan's Website: A Success Story

As a business owner, you know how important it is to have a strong online presence. And one of the most essential components of that is a website that truly represents your brand and connects with your audience. But creating or revamping a website can be daunting, especially if you're not a tech expert. That's where we come in!

At our agency, we see each website project as a unique child, with its own personality and potential. We can't play favorites, but we can definitely showcase some of our success stories! Today, we want to introduce you to Stacey CanCan, a business that's all about teaching you the art of preservation and canning. If you're a fan of homemade jams, pickles, and other goodies, you'll love what Stacey has to offer.

When Stacey approached us to revamp her website, we knew we had to start with a full branding overhaul. We wanted to capture the essence of her homemade charm, while also infusing a touch of modern and clean design. After all, a website is like a virtual storefront - it has to look good and be easy to navigate.

Once we had the branding down, we moved on to the website strategy. We knew that Stacey's Youtube channel was a crucial part of her business, so we made sure to highlight it front and center on the homepage. We also made it easy for visitors to find all the info they need about Stacey's services, from the basics of preservation to scheduling a workshop or event. The result was a beautiful and fresh website that truly reflects what Stacey CanCan is all about.

If you're thinking about revamping your own website, we hope Stacey's success story inspires you. At our agency, we don't just create pretty websites - we also make sure they're functional and user-friendly. We'll work with you every step of the way to create a website that truly represents your brand and engages your audience. So why wait? Contact us now and let's start the conversation. Trust us, it'll be the best decision you make all day.

30-minute meeting

Book Now

The Importance of a Clear Business Message and Why It Can Be a Challenge to Find

In today's fast-paced business world, it's more important than ever to have a clear and concise message that resonates with your target audience. Your business message is the foundation of your brand, and it's what sets you apart from your competitors. But finding that message can be a challenge. In this blog post, we'll explore why having a clear business message is so important and why it can be difficult to find.

Why is a clear business message important?

Simply put, a clear business message helps your clients understand what your product or service is all about. It communicates your unique value proposition and helps you stand out from the crowd. Without a clear message, your clients won't take the time to learn about your product or service, let alone love and share it.

A clear message also helps you create a consistent brand identity. By being clear about what your business stands for, you can develop a strong brand that resonates with your target audience and helps build brand loyalty.

Why is it a challenge to find your business message?

There are several reasons why finding your business message can be a challenge. Here are a few:

1. Overcomplicating your message: Sometimes, businesses try to be too clever with their messaging and end up confusing their audience. Your message should be simple and easy to understand so that even someone who knows nothing about your business can grasp it quickly.

2. Lack of differentiation: In a crowded marketplace, it can be difficult to stand out from the competition. Your business message needs to communicate what sets you apart from your competitors in a clear and compelling way.

3. Changing market conditions: As market conditions change, your business message may need to evolve as well. This can be a challenge, especially if you're dealing with a fast-moving industry.

So how can you find your business message?

There are several steps you can take to find your business message. Here are a few:

1. Define your unique value proposition: What makes your product or service different from your competitors? What problem does it solve for your clients? By defining your unique value proposition, you can start to craft a clear and compelling message.

2. Test your message: Once you have a message in mind, test it with your target audience to see how it resonates. This can help you refine your message and make it even more effective.

3. Be authentic: Your business message should be authentic and true to who you are as a company. Don't try to be something you're not, or your clients will see right through it.

In conclusion, having a clear business message is essential for success in today's business world. While it can be a challenge to find, taking the time to define your unique value proposition and test your message with your target audience can help you create a message that resonates and sets you apart from the competition.

If you're struggling to find your business message, don't worry - you're not alone. At Avellar, LLC, we specialize in helping businesses craft clear and compelling messages that resonate with their target audience. We can work with you to define your unique value proposition, test your message, and develop a strong brand identity that sets you apart from the competition. Contact us today to learn more about how we can help you get your message out there and grow your business.