In 2011, XSITE, a young and vibrant fashion brand from Rio de Janeiro, found itself in need of a fresh image. They had a new summer collection coming out and wanted to make a big splash. That's when Avellar, LLC (formerly MULTI) stepped in with an innovative solution: a video catalog.
Instead of creating a traditional printed catalog, we decided to make a video that would showcase XSITE's fashion line in a fun and playful way. We gathered all the elements of their collection's story and created a video that tells the story of three friends who decide to explore the mystery behind the iron gates of a fashion factory.
Inside the factory, they discover a world full of colors, shapes, and references from XSITE's summer collection. With a Super 8 camera in hand, they couldn't resist playing around and having a blast with everything they found. And the best part? The factory we used in the video was actually XSITE's headquarters! By mixing its own story with a new one, XSITE was able to connect with its audience in a whole new way.
The result was a huge success. The video catalog generated a buzz on social media and helped XSITE spread its new brand image. Watch the video here, a timeless example of the power of digital marketing.
As the founder and CEO of Avellar, LLC (formerly MULTI), I have worked on many exciting projects over the years, but XSITE's video catalog stands out as one of the most memorable. I poured my heart and soul into this project, and it still brings me to tears every time I watch it. I couldn't have done it without the help of an amazing team who shared my passion and commitment to creating something truly special. A big thank you to Vitor Alli, Vivi Cunha, Diana Monteiro, Fabiana Corrêa, Valentina Seabra, Taissa Burrata, and Pedro Bahia Fernandes for their hard work and dedication. It's a true testament to what can be achieved when a team comes together with a shared vision.
So, what can we learn from this successful digital marketing campaign? First of all, it's important to think outside the box. Instead of just creating another printed catalog, we took a risk and tried something new. Second, it's crucial to tell a story that resonates with your audience. By mixing XSITE's story with a new one, we created a video that was both engaging and memorable. And finally, don't be afraid to have fun! Fashion should be playful and enjoyable, and our video captured that spirit perfectly.
If you're looking for fresh ideas to connect with your audience, don't hesitate to contact us at Avellar, LLC. We're always ready to help you make a splash in the digital world.