XSITE's Video Catalogue: A Digital Marketing Success Story

In 2011, XSITE, a young and vibrant fashion brand from Rio de Janeiro, found itself in need of a fresh image. They had a new summer collection coming out and wanted to make a big splash. That's when Avellar, LLC (formerly MULTI) stepped in with an innovative solution: a video catalog.

Instead of creating a traditional printed catalog, we decided to make a video that would showcase XSITE's fashion line in a fun and playful way. We gathered all the elements of their collection's story and created a video that tells the story of three friends who decide to explore the mystery behind the iron gates of a fashion factory.

Making of: First scene

Rita Avellar checking video

Making of

Rita Avellar

Video crew

XSite factory

It was a hot day in Rio!

Making of

Making of

Make-up time

Making of

Having fun

Inside the factory, they discover a world full of colors, shapes, and references from XSITE's summer collection. With a Super 8 camera in hand, they couldn't resist playing around and having a blast with everything they found. And the best part? The factory we used in the video was actually XSITE's headquarters! By mixing its own story with a new one, XSITE was able to connect with its audience in a whole new way.

The result was a huge success. The video catalog generated a buzz on social media and helped XSITE spread its new brand image. Watch the video here, a timeless example of the power of digital marketing.

As the founder and CEO of Avellar, LLC (formerly MULTI), I have worked on many exciting projects over the years, but XSITE's video catalog stands out as one of the most memorable. I poured my heart and soul into this project, and it still brings me to tears every time I watch it. I couldn't have done it without the help of an amazing team who shared my passion and commitment to creating something truly special. A big thank you to Vitor Alli, Vivi Cunha, Diana Monteiro, Fabiana Corrêa, Valentina Seabra, Taissa Burrata, and Pedro Bahia Fernandes for their hard work and dedication. It's a true testament to what can be achieved when a team comes together with a shared vision.

So, what can we learn from this successful digital marketing campaign? First of all, it's important to think outside the box. Instead of just creating another printed catalog, we took a risk and tried something new. Second, it's crucial to tell a story that resonates with your audience. By mixing XSITE's story with a new one, we created a video that was both engaging and memorable. And finally, don't be afraid to have fun! Fashion should be playful and enjoyable, and our video captured that spirit perfectly.

If you're looking for fresh ideas to connect with your audience, don't hesitate to contact us at Avellar, LLC. We're always ready to help you make a splash in the digital world.

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Chat GPT: The AI Solution for High-Quality Small Business Website Content

As a small business owner, creating website content can be a daunting task. From the website's design to the content, everything must be perfect to attract and retain potential customers. One important aspect of website content is copyright, which is the text that appears on your website's pages, including the homepage, about us, and product or service pages. It needs to be engaging, informative, and convincing enough to persuade visitors to take action.

But writing copyright can be challenging, especially if you are not a professional copywriter or have no experience in marketing. Fortunately, there is a solution: Chat GPT, an artificial intelligence language model developed by OpenAI that can assist you in generating high-quality and engaging copyright for your website.

Here are some benefits of using Chat GPT to create copyright for your small business's website:

Saves time and effort: Writing high-quality copyright can be time-consuming and challenging. However, with Chat GPT, you can generate unique and relevant content quickly and easily, saving you both time and effort.

Generates original and unique content: Chat GPT can help you create copyright that is unique, engaging, and tailored to your business's brand and voice. With its natural language processing abilities, Chat GPT can provide you with text that sounds human-written and not machine-generated.

Improves search engine rankings: Chat GPT can help you write copyright that incorporates relevant keywords and phrases to improve your website's search engine rankings. By including keywords that people are searching for, your website is more likely to appear at the top of search results. (This is one of our favorite benefits!!)

Enhances user experience: Engaging copyright can capture your visitors' attention and keep them interested in your website's content. With Chat GPT, you can create copyright that not only informs but also entertains and inspires your audience.

Cost-effective solution: Hiring a professional copywriter can be expensive, especially for small businesses with a limited budget. Chat GPT is a cost-effective solution that provides high-quality content at an affordable price.

In conclusion, Chat GPT is a powerful tool that can help small business owners create high-quality, engaging, and effective copyright for their websites. By using Chat GPT, you can save time, improve search engine rankings, and enhance your website's user experience, all while staying within your budget!

Don't let any doubts hold you back from creating a stunning and captivating website for your small business! We're here to help bring your vision to life and create an online presence that will leave your customers in awe. So why wait? Let's chat and get started on your website today!

Locally-Women-Owen Businesses: Why and How to Support Them

In recent years, the concept of supporting small, locally-owned businesses has gained significant traction. However, there is another aspect of this movement that is equally important - supporting women-owned businesses. According to a report by American Express, women-owned businesses have increased by 58% since 2007, but they still face several challenges in terms of accessing capital, resources, and networks. Buying from these businesses not only helps support their economic growth but also empowers women and helps create a more equitable society.

Here are some reasons why buying from local, small women-owned businesses is important:

Economic growth: Women-owned businesses play a significant role in the economic growth of a region. According to a report by the National Women’s Business Council, women-owned businesses added over 2 million jobs to the U.S. economy in 2018 alone. When you buy from a local, women-owned business, you are supporting their growth and indirectly contributing to the economic development of your community.

Community development: Small, locally-owned businesses are often the backbone of a community. They provide unique products and services, which give character to the neighborhood. Buying from these businesses helps to support their continued existence and contributes to the vibrancy of the community.

Women empowerment: Women have historically faced significant obstacles in accessing capital and resources to start and grow their businesses. Supporting women-owned businesses is a way to empower women entrepreneurs and help them overcome these challenges. By buying from these businesses, you are helping to level the playing field and create a more equitable society.

Sustainability: Small, locally-owned businesses are more likely to prioritize sustainable practices such as using eco-friendly materials and sourcing locally. When you buy from these businesses, you are indirectly supporting these practices and helping to promote sustainability.

Personal touch: Women-owned businesses often have a personal touch that is hard to find in large corporations. These businesses are often run by the owners themselves, who take pride in their products and services. When you buy from them, you are supporting their passion and their vision.

Here below is a list of our favorite local-women-own businesses in Indy. Not from here? How about sharing some names in the comments below?

• Silver in the City

• City Dogs Grocery

• Penn & Beech Candle Co.

• The Botanical Bar

• Revival Food Co.

• Just Pop In!

• Storefront Theather

• Café Patachou

• The Cake Bake Shop

• Avellar, LLC - yes! ;)

In conclusion, buying from small, locally-owned women-owned businesses is not only important for the economic growth of a community, but it also promotes women's empowerment and contributes to a more equitable society. As consumers, we have the power to make a difference in the world, and by choosing to support these businesses, we can create a positive impact on our communities and the world at large.