XSITE's Video Catalogue: A Digital Marketing Success Story

In 2011, XSITE, a young and vibrant fashion brand from Rio de Janeiro, found itself in need of a fresh image. They had a new summer collection coming out and wanted to make a big splash. That's when Avellar, LLC (formerly MULTI) stepped in with an innovative solution: a video catalog.

Instead of creating a traditional printed catalog, we decided to make a video that would showcase XSITE's fashion line in a fun and playful way. We gathered all the elements of their collection's story and created a video that tells the story of three friends who decide to explore the mystery behind the iron gates of a fashion factory.

Making of: First scene

Rita Avellar checking video

Making of

Rita Avellar

Video crew

XSite factory

It was a hot day in Rio!

Making of

Making of

Make-up time

Making of

Having fun

Inside the factory, they discover a world full of colors, shapes, and references from XSITE's summer collection. With a Super 8 camera in hand, they couldn't resist playing around and having a blast with everything they found. And the best part? The factory we used in the video was actually XSITE's headquarters! By mixing its own story with a new one, XSITE was able to connect with its audience in a whole new way.

The result was a huge success. The video catalog generated a buzz on social media and helped XSITE spread its new brand image. Watch the video here, a timeless example of the power of digital marketing.

As the founder and CEO of Avellar, LLC (formerly MULTI), I have worked on many exciting projects over the years, but XSITE's video catalog stands out as one of the most memorable. I poured my heart and soul into this project, and it still brings me to tears every time I watch it. I couldn't have done it without the help of an amazing team who shared my passion and commitment to creating something truly special. A big thank you to Vitor Alli, Vivi Cunha, Diana Monteiro, Fabiana Corrêa, Valentina Seabra, Taissa Burrata, and Pedro Bahia Fernandes for their hard work and dedication. It's a true testament to what can be achieved when a team comes together with a shared vision.

So, what can we learn from this successful digital marketing campaign? First of all, it's important to think outside the box. Instead of just creating another printed catalog, we took a risk and tried something new. Second, it's crucial to tell a story that resonates with your audience. By mixing XSITE's story with a new one, we created a video that was both engaging and memorable. And finally, don't be afraid to have fun! Fashion should be playful and enjoyable, and our video captured that spirit perfectly.

If you're looking for fresh ideas to connect with your audience, don't hesitate to contact us at Avellar, LLC. We're always ready to help you make a splash in the digital world.

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5 Amazing Courses to Spark Your Creativity

According to the dictionary, creativity is "the use of the imagination or original ideas, especially in the production of an artistic work." We also know that "creativity" is more than just an artistic expression but also, a way to recognize ideas that can help in solving problems.

Can creativity be taught? For sure! Even if you think you are the most creative person, creativity can be taught and be extremely useful not only for your work but, for your personal life.

To help you out, we have selected 5 online courses to spark your creativity this year. Here are them:

1. Find Your Style: Five Exercises to Unlock Your Creative Identity by Skill Share

“You don’t find your style, your style finds you.” Discouraged by the words of his art professor, Andy J. Pizza spent years following trends and feeling inauthentic in his art, waiting for his style to show up. Spoiler: it never did. So Andy set out to find it himself, a journey that led to experiments, breakthroughs, success as an illustrator, podcaster, and speaker, and ultimately this class.

Check it out here

2. Spark your Creativity & Imagination & prevent getting stuck by Udemy

Wouldn’t it be wonderful to always have plenty of new ideas bubbling up on the inside of you? Wouldn’t it be wonderful to never run out of creative gas? Wouldn’t it be amazing if you could be in charge of the flow of your creative juices?

Guess what – that actually is within your reach! You can train yourself to make that happen. You do not need to be a victim of creative blocks. You have the ability to break out of those. Or even better, you can prevent them from happening.

Check it out here

3. Ignite Your Everyday Creativity by Coursera

Creativity is an essential skill for the 21st Century that is innate in all people and can be nurtured. We constantly need new and better ideas for almost every aspect of our professional and personal lives. The goal of this course is to help you recognize, develop and act upon the creativity that you already possess. We will accomplish this using three methods: b aware, b inspired, and b creative.

Check it out here

4. Jumpstart: Ignite Your Creativity for Profit, Innovation and Reinvention by Maria Brito

You will learn to ignite and unleash the power of new ideas and your creative thinking to make more money, innovate in an industry, job or field, or reinvent yourself professionally into someone new.

Check it out here

5. Exploring Play: The Importance of Play in Everyday Life by Future Learn

This course from the School of Education at the University of Sheffield will encourage you to think differently about play.

We’ll discuss definitions of play and current debates about how the nature of play changes. Does play help us to learn? Can it prepare young people to be successful in the adult world? Are all forms of play good for us? You will learn to ignite and unleash the power of new ideas and your creative thinking to make more money, innovate in an industry, job or field, or reinvent yourself professionally into someone new.

Check it out here

Trends to Watch Out for in 2023

Trends. Year in and year out we see what companies and different industries are going to follow or set as trends that will impact the way we consume things and even, how we behave.

Trends are something pretty interesting. Trend, movement, or tendency, is according to the dictionary, a general direction in which something is developing or changing. Even if you think you want to go against the mainstream, the trends are everywhere and if you work in the creative industry, is important to know them.

To help you out, we selected some of the trend reports for 2023 for different industries. Have fun!

Instagram

"The 2023 Trend Report was produced alongside a sweeping study of Gen Z users across Instagram. Created in partnership with WGSN* during October 2022, Instagram measured the topics, issues, and trends that matter most to teens across the platform."

Check it out here

Vice

"Grab your most hole-ridden jumper, slap on some Viva Magenta eyeshadow and join us for this year’s cultural forecast."

Check it out here

Pinterest

"People use Pinterest to plan for the future. That means we know what’s next. In fact, for the last three years, 80% of our report predictions came true.¹ This isn’t another year-end trend report. This is a not-yet-trending report—a window into the future, from the place where people go to plan it. Let’s look forward to 2023. This is Pinterest Predicts."

Check it out here

Think with Google

"There’s no doubt that 2023 will be a year of sharpening our focus.

The challenges and disruptions brought on by the pandemic, geopolitical tensions, and economic uncertainty will make it a year like no other.

However, businesses cannot press pause on 2023 planning to wait and see how things will unfold. To continue to grow — and survive — business leaders need to put strategies in place now. And marketing has a major role to play.

To help your business find clarity amidst uncertainty and move forward with confidence, I asked Google leaders to share their top marketing trends and predictions for 2023. I hope their insights will help guide you as we head into the new year."

Check it out here

Eating Well

"We used traffic data and audience insights to help predict which food and wellness trends we think will be big in the coming year."

Check it out here

Smart Brief

"Social media marketing is an ongoing challenge requiring brands to react to shifting audience behaviors and proactively adapt to trends that are in constant motion. This year has been a transformative year in the world of social as we watched consumer trends fluctuate, new technology launches and emerging platforms grow. The rate of change across social media apps sees no sign of slowing, forcing marketers to brace for what’s in store in 2023."

Check it out here