How Much Does It Cost to Build a Website for a Small Business?

In today's digital age, having a strong online presence is essential for small businesses to thrive. A well-designed website not only showcases your products or services but also attracts potential customers and boosts sales. However, one common question that many small business owners have is, "How much does it cost to build a website?"

The truth is, the cost of building a website can vary significantly depending on various factors such as the complexity of the design, the number of pages, the features and functionalities required, and the level of customization needed. While some businesses may opt for a simple, template-based website to keep costs low, others may require a more customized solution to meet their specific needs.

At Avellar Agency, we understand that every small business is unique, and there is no one-size-fits-all solution when it comes to website development. That's why we offer personalized consultations to discuss your requirements and provide a tailored quote based on your needs and budget.

15-Minute Discovery Session

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During our 15-minute discovery session, we'll not only discuss the cost of building your website but also provide valuable insights to help you sell more of what you offer. By understanding your business goals, target audience, and desired features, we can recommend the best communication strategies to maximize your online presence and drive results for your business.

Before meeting with us, it's helpful to have a clear understanding of your website needs. Here's a checklist to consider:

1. Determine the number of pages you need for your website, such as Home, About Us, Services, Contact, etc.

2. Identify the functionalities you require, such as online booking systems, e-commerce capabilities, contact forms, booking systems, etc.

3. Define your target audience and the message you want to convey to them.

4. Gather any branding materials you have, including logos, color schemes, and brand guidelines.

5. Think about the style and design preferences you have for your website, including any specific examples you like.

6. Consider your budget for the website project, including any ongoing maintenance costs.

7. Outline your goals and objectives for the website, such as increasing online sales, generating leads, or improving brand awareness.

8. Prepare any questions or concerns you have about the website development process.

9. Review your current website (if applicable) and note any areas for improvement or features you'd like to change.

10. Reflect on your long-term vision for your business and how your website fits into that strategy.

Don't let uncertainty hold you back from establishing a strong online presence for your small business. Schedule a discovery session with Avellar Agency today and take the first step towards building a website that drives results for your business.

The Importance of Having a Website For Your Business

With all that has been going on with social media (overwhelming videos everywhere, posting and posting, EVERY SINGLE DAY), we still wonder if it is THAT important to own a website for our business. The answer is quite simple: yes!

Not only it is important, but we will also give you great reasons to do so. At the end of this article, we want to know: Do you own a website, or have given any thought about having one? Tell us in the comments! We want to know, and if you do, link it so we can see it! :)

Great Reasons You Should Start Your Website For Your Business Right Away!

1. Credibility

What is the first thing you do when you are looking for a service or product? You look it up online, right? And don't you choose a business when it has a site, full of helpful information, clear and precise, so you can safely hire their services or buy what they are selling, rather than the one with no site at all? That is called credibility, and to us, it is the first important reason you should go online, baby!

Instagram is fun (and sometimes not that serious, let's be real), and people browse and forget you too soon. A website also will give people the notion and feeling that you are a legit business, and impress them as they find you on Google.

"As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers." (from themeisle.com)

2. You Can Have Google Direct Your Customers Directly To You!

Maybe you are happy with what you've got going on right now, with your business. But this might be just the reason to think out of the box. Don't settle. Use tools like Google for your own growth! Google helps social media by indexing your content with search engines, but there is a lot more you can do with Google to make customer turnovers. For instance, you have tools that are more strategic like SEO (Search Engine Optimization).

This is THE KEY to making you pop on the front page of Google. SEO is not complicated and you can research free tools to optimize your site, such as Google Trends.

3. You Can Display Customer Reviews

Whenever we are about to buy something online, we run to the customers' reviews on the product! This has the same intention when you display honest reviews about your business by customers.

New clients will come and this will increase your credibility and their curiosity about getting to know more about what kinds of services or products you offer. We will give five stars to you if you decide to make a website! ;)

4. A Website Can Encourage Customers to Contact You

On Instagram and other social media, we can easily get caught up scrolling everywhere and the second a customer potential gets distracted, they will scroll away and even forget what they were doing there in the first place, which was trying to find your contact.

Yes, it gets distracting out there, we all know, but on a website, where information is all organized and there, this can help a new client or a customer, to contact you whatever channel they like. You can publish your contact information in a header or footer so it appears on every page throughout the navigation on your site.

5. You Can Clearly Showcase Your Products or Services

Work on those images, baby! Make a visual seduction with quality photographs and imagery of your products or services and you will catch them by the eyes. Also, make everything really clear when showcasing things such as food, for instance, for people who might be allergic to some kinds of ingredients and having an honest conversation about everything you are offering them.

Pictures, good design, great navigation, and clear words are a great way to attract and keep them visiting you online and wanting more!

Websites are easier than ever to maintain, manage, and market. You can start simple and while you grow experience and have feedback, you will likely learn how to update the information on your own. If you feel insecure at the beginning, start by hiring some designers to manage a layout that is objective and simple, and you can save time, so you can take care of content and everything you need to make your website, the soul of your business.

Schedule a free 30-minute consultation with our CEO, Rita Avellar to talk about the best solutions for your business's website.

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