The Importance of Having a Website For Your Business

With all that has been going on with social media (overwhelming videos everywhere, posting and posting, EVERY SINGLE DAY), we still wonder if it is THAT important to own a website for our business. The answer is quite simple: yes!

Not only it is important, but we will also give you great reasons to do so. At the end of this article, we want to know: Do you own a website, or have given any thought about having one? Tell us in the comments! We want to know, and if you do, link it so we can see it! :)

Great Reasons You Should Start Your Website For Your Business Right Away!

1. Credibility

What is the first thing you do when you are looking for a service or product? You look it up online, right? And don't you choose a business when it has a site, full of helpful information, clear and precise, so you can safely hire their services or buy what they are selling, rather than the one with no site at all? That is called credibility, and to us, it is the first important reason you should go online, baby!

Instagram is fun (and sometimes not that serious, let's be real), and people browse and forget you too soon. A website also will give people the notion and feeling that you are a legit business, and impress them as they find you on Google.

"As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers." (from themeisle.com)

2. You Can Have Google Direct Your Customers Directly To You!

Maybe you are happy with what you've got going on right now, with your business. But this might be just the reason to think out of the box. Don't settle. Use tools like Google for your own growth! Google helps social media by indexing your content with search engines, but there is a lot more you can do with Google to make customer turnovers. For instance, you have tools that are more strategic like SEO (Search Engine Optimization).