With all that has been going on with social media (overwhelming videos everywhere, posting and posting, EVERY SINGLE DAY), we still wonder if it is THAT important to own a website for our business. The answer is quite simple: yes!
Not only it is important, but we will also give you great reasons to do so. At the end of this article, we want to know: Do you own a website, or have given any thought about having one? Tell us in the comments! We want to know, and if you do, link it so we can see it! :)
Great Reasons You Should Start Your Website For Your Business Right Away!
What is the first thing you do when you are looking for a service or product? You look it up online, right? And don't you choose a business when it has a site, full of helpful information, clear and precise, so you can safely hire their services or buy what they are selling, rather than the one with no site at all? That is called credibility, and to us, it is the first important reason you should go online, baby!
Instagram is fun (and sometimes not that serious, let's be real), and people browse and forget you too soon. A website also will give people the notion and feeling that you are a legit business, and impress them as they find you on Google.
"As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers." (from themeisle.com)
2. You Can Have Google Direct Your Customers Directly To You!
Maybe you are happy with what you've got going on right now, with your business. But this might be just the reason to think out of the box. Don't settle. Use tools like Google for your own growth! Google helps social media by indexing your content with search engines, but there is a lot more you can do with Google to make customer turnovers. For instance, you have tools that are more strategic like SEO (Search Engine Optimization).
This is THE KEY to making you pop on the front page of Google. SEO is not complicated and you can research free tools to optimize your site, such as Google Trends.
3. You Can Display Customer Reviews
Whenever we are about to buy something online, we run to the customers' reviews on the product! This has the same intention when you display honest reviews about your business by customers.
New clients will come and this will increase your credibility and their curiosity about getting to know more about what kinds of services or products you offer. We will give five stars to you if you decide to make a website! ;)
4. A Website Can Encourage Customers to Contact You
On Instagram and other social media, we can easily get caught up scrolling everywhere and the second a customer potential gets distracted, they will scroll away and even forget what they were doing there in the first place, which was trying to find your contact.
Yes, it gets distracting out there, we all know, but on a website, where information is all organized and there, this can help a new client or a customer, to contact you whatever channel they like. You can publish your contact information in a header or footer so it appears on every page throughout the navigation on your site.
5. You Can Clearly Showcase Your Products or Services
Work on those images, baby! Make a visual seduction with quality photographs and imagery of your products or services and you will catch them by the eyes. Also, make everything really clear when showcasing things such as food, for instance, for people who might be allergic to some kinds of ingredients and having an honest conversation about everything you are offering them.
Pictures, good design, great navigation, and clear words are a great way to attract and keep them visiting you online and wanting more!
Websites are easier than ever to maintain, manage, and market. You can start simple and while you grow experience and have feedback, you will likely learn how to update the information on your own. If you feel insecure at the beginning, start by hiring some designers to manage a layout that is objective and simple, and you can save time, so you can take care of content and everything you need to make your website, the soul of your business.