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With all that has been going on with social media (overwhelming videos everywhere, posting and posting, EVERY SINGLE DAY), we still wonder if it is THAT important to own a website for our business. The answer is quite simple: yes!

The Importance of Having a Website For Your Business

Not only it is important, but we will also give you great reasons to do so. At the end of this article, we want to know: Do you own a website, or have given any thought about having one? Tell us in the comments! We want to know, and if you do, link it so we can see it! :)


Great Reasons You Should Start Your Website For Your Business Right Away!
1. Credibility

What is the first thing you do when you are looking for a service or product? You look it up online, right? And don't you choose a business when it has a site, full of helpful information, clear and precise, so you can safely hire their services or buy what they are selling, rather than the one with no site at all? That is called credibility, and to us, it is the first important reason you should go online, baby!


Instagram is fun (and sometimes not that serious, let's be real), and people browse and forget you too soon. A website also will give people the notion and feeling that you are a legit business, and impress them as they find you on Google.


"As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers." (from themeisle.com)

The Importance of Having a Website For Your Business
2. You Can Have Google Direct Your Customers Directly To You!

Maybe you are happy with what you've got going on right now, with your business. But this might be just the reason to think out of the box. Don't settle. Use tools like Google for your own growth! Google helps social media by indexing your content with search engines, but there is a lot more you can do with Google to make customer turnovers. For instance, you have tools that are more strategic like SEO (Search Engine Optimization).


This is THE KEY to making you pop on the front page of Google. SEO is not complicated and you can research free tools to optimize your site, such as Google Trends.


The Importance of Having a Website For Your Business
3. You Can Display Customer Reviews

Whenever we are about to buy something online, we run to the customers' reviews on the product! This has the same intention when you display honest reviews about your business by customers.


New clients will come and this will increase your credibility and their curiosity about getting to know more about what kinds of services or products you offer. We will give five stars to you if you decide to make a website! ;)


The Importance of Having a Website For Your Business
4. A Website Can Encourage Customers to Contact You

On Instagram and other social media, we can easily get caught up scrolling everywhere and the second a customer potential gets distracted, they will scroll away and even forget what they were doing there in the first place, which was trying to find your contact.


Yes, it gets distracting out there, we all know, but on a website, where information is all organized and there, this can help a new client or a customer, to contact you whatever channel they like. You can publish your contact information in a header or footer so it appears on every page throughout the navigation on your site.


The Importance of Having a Website For Your Business
5. You Can Clearly Showcase Your Products or Services

Work on those images, baby! Make a visual seduction with quality photographs and imagery of your products or services and you will catch them by the eyes. Also, make everything really clear when showcasing things such as food, for instance, for people who might be allergic to some kinds of ingredients and having an honest conversation about everything you are offering them.


Pictures, good design, great navigation, and clear words are a great way to attract and keep them visiting you online and wanting more!


The Importance of Having a Website For Your Business

Websites are easier than ever to maintain, manage, and market. You can start simple and while you grow experience and have feedback, you will likely learn how to update the information on your own. If you feel insecure at the beginning, start by hiring some designers to manage a layout that is objective and simple, and you can save time, so you can take care of content and everything you need to make your website, the soul of your business.


Schedule a free 30-minute consultation with our CEO, Rita Avellar to talk about the best solutions for your business's website.



It's the middle of the day and your brain seems to go blank. Have you experienced this? We think you did, and the reason must be, you are putting too much concentration and focus nonstop on everything you need to do to get your work done. In the end, you get exhausted and the work isn't finished, in fact, you don't even know how to restart.

5 Ways To Refresh Your Mind

Don't worry (but pay attention), because this has a good solution or path which could help you get on track again, without blowing your brain circuits! Refresh your mind, we'll tell you how on these 5 easy steps!


1. Take a Break!


Have a pause. Really, it's that simple. Step away from your workspace for some minutes, go outside, stretch, listen to a song or songs, try pausing what you are doing if you can for some minutes and it will make you a little more focused when you come back. This will happen because you allowed yourself to step back. We all need a break, we are not machines! Respect your break, don't get too distracted on social media, while at it. The purpose here is to unwind.

5 Ways To Refresh Your Mind

2. Take Deep Breaths


It has been proven that practicing deep breathing exercises will lower levels of anxiety. There is a scientific reason for that: slow and deep breathing will stimulate the vagus nerve (popularly named wandering nerve) and release the anti-stress chemical acetylcholine. What will it do exactly? It will slow down your heart rate and relax you!



5 Ways To Refresh Your Mind

3. Listen to Relaxing Music


If you need to work focused on writing or creating something, for instance, probably you have favorite playlists to listen to. This tip will maybe make you frown, but trust us, it works. Working with focus and creating requires concentration. If you are listening to songs with too many lyrics, or a fast beat, this will cause you even if you don't notice, distraction, irritation, and wandering (who doesn't love good lip-syncing?). So try listening to chill-out music, the kinds that have no lyrics on them, or even, natural sounds (you know, the forest sounds, with rain and the whole package) also to classical music. You will see your workflow really coming through! It calms you down and helps you create peacefully!



5 Ways To Refresh Your Mind

4. Eat Healthy!


If you take three, four, big cups of coffee to keep you going, this will most likely keep you going until you need to go to a doctor, very soon. If you eat stuff that will make your body bloat, lots of sugar that will make you too energetic and then slow, deregulate your insulin...I'm sorry to tell you, you are doing this wrong, buddy. Food is fuel. Good fuel keeps your brain (and the rest of your body) functioning very well. Try Mediterranean food, it is complete with all nutrients you need and improves your brain functions as well.


Learn more about healthy eating habits for busy women at Healthy Busy Bee.


" Researchers found a Mediterranean diet may improve cognitive output in elderly people at high risk of heart disease. The antioxidant-rich Mediterranean diet comes packed with polyphenols." (from Happy Project)

5 Ways To Refresh Your Mind

5. Take a Break on Social Media


Many (MANY) studies have shown that spending too much time scrolling up and down Instagram, Facebook and other social media might cause mood swings (to say the least), and you won't even notice. Avoid spending too much time hanging on your phone, try shutting everything off, like notebooks and all the tech surrounding you. Even if for an hour or two. This will rest your eyes, your mind, your feelings. Trust us. A detox is necessary to keep the sanity, mostly at these crazy times!


To wrap up, we selected a few "mind refreshers" items to help in this process of restarting your brain.





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