Pantone Color of The Year 2022 and By The Way, What is Pantone?
If you love creative stuff, you must have bumped into color palettes and color trend reports around websites and social media. If you didn't, it's ok, probably you were a little too distracted to notice. But the fact is, color trends lead way to a lot of what we buy, desire, create and dream of. Even unconsciously, we tend to be attracted to things that are around us and repeatedly are hammered inside our subconscious minds. This said, we will introduce Pantone's 2022 Color of The Year, and it's called Very Peri.
Pantone started as a company that produced printed color card pallettes for cosmetic brands. In 1962, it was bought by Lawrence Herbert who used to be a worker at the company at the color matching making process, since 1956. In 1963 he created the Pantone Matching System and already had registered a vast color range of codes which resulted in what we know now about color-coding to this day. Its variety on so many different colors possible, varying from tones to brightness, intensity, and gamma, are all uniquely coded. In this way, anyone who picks a color, knowing the Pantone Match System's code, can send a supplier or designer, the specific number related to the color choice and by this code, suppliers have a "recipe" on what colors (usually through the CMYK or RGB systems) they'd have to mix (be either digital or print) to achieve that specific color (or the most approximate color to it). This makes designers' lives easier. Now look around you and pay attention to objects, cars, clothes, electronics... See those colors? Much of what we see in the creative world is colored by Pantone's system.
"The Pantone Color Matching System expands upon existing color reproduction systems such as the CMYK process. The CMYK process is a standardized method of printing colour by using four inks—cyan, magenta, yellow and black. The majority of the world’s printed material is produced using the CMYK process. The Pantone system is based on a specific mix of pigments to create new colours—referred to as Spot Colours. The Pantone system also allows for many ‘special’ colours to be produced such as metallics and fluorescents. While most of the Pantone system colours are beyond the printed CMYK gamut, those that are possible to simulate through the CMYK process are labeled as such within the company’s guides. "
- Design Face UK (official Pantone supplier)
If you'd like to go deeper and understand how the system works, directly from the source itself (Pantone). please go to Pantone Color System Explained